We started with
a question about love.
Quan Trong Hung
Est. 2023 · Nutritionists & PharmacistsPlan for intimacy. Treat it like a priority — not something squeezed in after everything else is done. That's the whole idea behind Lust.
We didn't want Lust to work only on paper. It pairs premium dark chocolate with herbs known to ease stress and support desire — dosed differently for him and for her, because a good story alone was never going to be enough.
How it started.
And why it matters.
HungQT founded Lust in 2023 — teaming up with nutritionists and pharmacists, because a good idea needed real formulation, not just a good story.
Most couples don't lose each other overnight. They lose small moments — a held hand, a long hug, an evening that isn't rushed — one busy week at a time.
Positive relationships are the strongest predictor of lifelong happiness — ahead of money, fame, or career.
It starts with something simple: touch.
Hold hands. Hug. Get close. Release oxytocin — the bonding hormone your body only makes when you make time for each other.
That imbalance is harder on women, who often carry more stress and put their partner's needs ahead of their own — even here.
So the Her formula isn't an afterthought. It's built around her own desire and calm first. Wanting more for yourself isn't selfish — it's the point.
Built on four
core values.
Every decision — from ingredients to packaging — is guided by these principles.
Safety
Every herb is researched and every batch tested. Nothing in Lust is undisclosed or unproven.
Value
Every product starts from a real, felt problem — not a trend. If it doesn't solve something real, we don't make it.
Sustainability
We build for how you'll feel next month, not just tonight — lasting connection over a one-time spike.
Creativity
We're a small team that questions defaults — from formula to packaging — to fit how modern couples actually live.
The world's first
chocolate, made for two.
One bar. Two separate formulas — dosed differently for him and for her. Premium dark chocolate, backed by research, not guesswork:
For Him
-
Ba Kich Root
Heat & confidence
-
Cordyceps
Clean endurance
-
Oyster Extract
Mineral vitality
-
Ngoc Linh Ginseng
Calm stamina
For Her
-
Maca Peru
Desire & mood
-
Royal Jelly
Soft nourishment
-
Dong Quai
Warm balance
-
Ginkgo
Sensory presence
A story told in
every wrapper.
A journey from flirt to forever
The story in the packaging represents a journey from the flirting stage (Flirt), the attraction to passion (Lust), to lasting love (Love).
His half & her half
One box contains 3 bars, corresponding to 3 shared experiences. Each Lust bar is divided into 2 halves: one half with white dots for men, the other half with pink dots for women.
Designed to be felt for hours
Use 30 minutes before your planned evening to achieve the best effect. Lust's experience can last for 2 to 4 hours.
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